Nielsen data from 2014 shows interest in cycling is increasing across all our major cities, with Christchurch showing the highest interest relative to its population size at 32 percent (since 2010 Auckland’s interest in cycling has increased the most, at seven percent to 29 percent). This is leading to a few tense discussions about safety and appropriate infrastructure to inspire more of it. But Spark has decided to tap into that interest and, in another slightly surprising marketing initiative that it says aligns with its ‘Never Stop Starting’ tagline, has announced it will be helping to launch a public bike share scheme in Christchurch in June.
Browsing: Chris Quin
Telecom has announced that it will emerge as Spark on 8 August. But the powers that be say the new name is just one aspect of the company’s transformation into “a confident, forward-looking technology company”. In an edited version of an article originally published in the May/June edition of NZ Marketing, Ben Fahy looks at the thinking behind one of the country’s biggest-ever—and most controversial—rebrands and the important role chief operating officer Jason Paris played in the process.
Telecom and Vodafone both announced today that Telecom has dropped court proceedings against Vodafone, after the latter’s SuperNet advertising ruffled some feathers.