Browsing: Chris Lloyd

An exercise in trust: how Jono and Ben are cracking the branded content conundrum

Brands are increasingly looking to put their messages inside the content, rather than inbetween it. Formats like The Block NZ and Masterchef allow for what the broadcasters like to call ‘seamless integration’, even though it can sometimes be slightly gratuitous. And a rare few other shows, chief among them Jono and Ben at 10, are using their skills to weave brands into the content without annoying the audience or even creating content outside of the show. Chris Lloyd, sales manager at MediaWorks’ integration team, discusses its process.

Movings/Shakings: 31 July

MediaWorks adds some more integration, Gordon Jon Thompson takes a gamble on Sky City, APN names Peter Hunt as its director and chairman of the board, and DB opens up its newly-renovated Monteith’s Brewery in Greymouth.