Browsing: Chris bell

News
The customer is always right—and the customer experience is always critical
By

It’s been seven years since we started Customer Experiences and two things became very clear to me back in 2003: one was that businesses struggled to find a competitive advantage in a market that was fast becoming “a world of sameness”, and two, the future success of a business was going to be very much tied to the quality and consistency of its customer experience.