Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
Sam Forrest has quickly moved up the ranks at Frucor, establishing himself as one of the most promising performers in the industry. And if the last 20 months are anything to go by, there will be more to come from this young tyro.
For the next few weeks, we will be showcasing all the winners of the 2015 TVNZ-NZ Marketing Awards. First up, Chorus’ Gigatown, which, after more than a year of parochial hashtags, press and Instagram videos, effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer, generated millions of dollars of media value for the brand and came away with wins in the Supreme, Utilities and Technology categories.
The country’s best marketing thinking and execution was recognised last week at the TVNZ-NZ Marketing Awards. All subscribers to NZ Marketing magazine should have received their personalised copy of the latest edition (and hopefully popped out the perforated ‘collectables’ featured on the cover). Inside you can find out why Jules Lloyd-Jones, Sam Forrest, Theresa Gattung, Chorus, Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, World Vision, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications and Westpac/Air New Zealand were victorious. And these case studies offer marketers of all stripes plenty of lessons worth replicating.
Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.
Not too long ago the high-pitched robotic noises of a modem connecting served as our only gateway to an online world that was typified by webpages that slowly lagged into existence. Over time, the lag has reduced and ongoing roll out ultra-fast broadband (UFB) holds the promise of snuffing it out entirely. StopPress chats to a few industry players about why the roll out of ultra-fast broadband is important for Kiwi consumers.
Facing what Spark says will cost it $60 million per year more than anticipated, the company is, in the public eye, in a state of shock and turmoil. But some are saying the shock should have, and possibly would have, been anticipated.