During Chopper Appeal month, Westpac in partnership with with DDB, Facebook and Starcom released a series of four confronting videos that show the horror of a woman trapped in a car. Shot by the Sweet Shop, the first three videos play out over the course of an evening, providing a glimpse at the claustrophobia and loneliness that typifies a car crash along one of the many remote roads in New Zealand. PLUS: a look what motivates people to donate.
Browsing: Chopper Appeal
The Westpac rescue helicopters have saved thousands of lives in New Zealand. But saving those lives doesn’t come cheap (in fact, it costs around $4 million a year to fund a three-crew 24/7 immediate-response team). And despite the ongoing support of principal sponsor Westpac and other partners, the assistance of the public is also crucial to help keep them flying, so this year’s fundraising campaign by .99 aims to remind Kiwis that every donation is valuable regardless of its size, just like the equipment inside each helicopter.