TRA’s Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.
Every day we are faced with a scary amount of decisions, from ones as mundane as what clothes to put on in the morning, to bigger, more life-changing decisions. TRA marketing coordinator Claire Tutill looks at the paradox of choice and whether giving consumers less options could make life a bit easier for them.
After only eight weeks in development Flick Electric Co. released a new app this week, called Choice, that gives Kiwis information about the carbon impact of the electricity they are using in real time.
Tomorrow sees the launch of the first “broad-appeal” free-to-air TV station in more than a decade in New Zealand. And Choice TV is taking a slightly different approach to its programming by featuring shows based around a different theme each night—and trying to align sponsors with them.