articles tagged 'chocolate'

Whittaker's Toffee Milk rolls back the years with a horse and cart

  • Marketing
  • April 26, 2017
  • StopPress Team
Whittaker's Toffee Milk rolls back the years with a horse and cart

Whittaker’s is no stranger to looking to its past. This time, it's taken inspiration from a 1930s classic to launch its latest Toffee Milk range, but not without a bit of help from a horse and cart.

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Whittaker's dispatches chocolate troops

  • PopPress
  • April 26, 2016
  • StopPress Team
Whittaker's dispatches chocolate troops

Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.

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Chocolate horror and holiday lust

  • PopPress
  • October 22, 2015
Chocolate horror and holiday lust

In the lead up to Halloween, Cadbury has quirky video that positions humans (or at least their disembodied hands) as the villains. The short clip shows a solitary chocolate block walking through a Halloween-themed world, all the while stalked by a great big human hand. And then, as the hand snatches the block, the clip orchestrates a classic horror film twist ending and shows a host of chocolate blocks watching a film at the big screen.

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Size matters: Cadbury claims to have learned from the past with launch of new blocks

  • Marketing
  • May 28, 2013
  • Ben Fahy
Size matters: Cadbury claims to have learned from the past with launch of new blocks

The last time Cadbury made major changes to its blocks in 2009, it decreased the weight from 250g to 200g, added palm oil and reduced the amount of cocoa butter. And we all know what happened there. But general manager of marketing Iaan Buchanan says the company has learned from its mistakes and its latest changes mean consumers now get ten percent more chocolate for the same price on specially marked ‘Extra Joy’ family block packs.

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Chocolate meets fashion as Bloomsberry star continues to rise

  • Advertising
  • July 29, 2010
  • StopPress Team
Chocolate meets fashion as Bloomsberry star continues to rise

Bloomsberry calls itself the inventor of the world's most fashionable chocolate. And the Kiwi-founded, London-based company is living up to that reputation: its trendy, chocolatey wares are now being stocked in selected outlets of one of the UK's most fashionable High St clothing chains, Top Shop.

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Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Wowsers whinge about Whittaker's, chocolate switcheroo 'not true'

  • Advertising
  • July 15, 2010
  • StopPress Team
Wowsers whinge about Whittaker's, chocolate switcheroo 'not true'

A couple of weeks ago, Whittaker's released its new commercial for Dark Ghana Peppermint into the wild. It featured a naked couple swinging about in the jungle and frolicking in pools of chocolate and, as expected, it led to a few wowsers venting their visual metaphor-hating spleens. Forgetting about the fun-hating crepehanger minority for a moment, the vast majority loved the new ad because it was different, slightly risque and visually compelling. But an interesting aspect of the whole tale is the persistent rumour that the chocolate used in the shoot wasn't actually of the Whittaker's variety.

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Indefinable taste of yellow defined by Yellow

  • Digital
  • February 7, 2010
  • StopPress Team
Indefinable taste of yellow defined by Yellow

New Zealand’s "most anticipated chocolate bar", Yellow Chocolate, hits supermarket shelves nationwide today, signifying the end of a long road for Josh Winger, who accepted the mission to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow – books, online, mobile and maps.

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