Browsing: China

News
Horse’s Mouth: Lili Wang, Chinese Herald
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Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.

News
Pair pressure
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If the TVC for this Chinese online dating service is anything to go by, the country seems to prefer luring lonely hearts with guilt than the prospect of a happy relationship. So why not throw in a grandmother desperate to see her granddaughter at the altar?

News
100% Pure goes to China
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Fresh from its success in dragging Aussies across the ditch to ski, soak and spend,  Tourism New Zealand has just launched a new 100% Pure campaign in China.

The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.

The new campaign commenced on September 7 …