Browsing: Chemistry Interaction

News
Cancer Society goes mobile and offers cups of hope
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Cancer Society created a mobile donor engagement campaign via Chemistry Interaction, which connected Kiwis with a series of touching video thank you messages from Cancer Society staff and volunteers in celebration of Daffodil Day next Friday. It also created limited edition ‘Cups of Hope’ with St Pierre’s Sushi, where a donation from each cup went to the society. A TV campaign is also running, with creative by Whybin\TBWA and Waitemata Films illustrating how most of us have some sort of connection to cancer.

News
Mercury Energy puts FCB in charge of its media, creative, digital and direct business
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Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company’s direct business, but this announcement confirms that FCB’s win includes both above- and below-the-line aspects.

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