It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.
Industry happenings at Metro, Chemistry Interaction, Motion Sickness, KBR Digital and Dentsu Aegis.
Round of applause for Jed’s Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
Industry happenings at NZME, Radio New Zealand, Colenso BBDO/Proximity, Principals, Track, Chemistry Interaction, ICG, News Works, The One Show and Orangebox.
Industry happenings at Ebiquity, Chemistry Interaction, Thick as Thieves, bcg2, Bauer Media, Sky and VeNA.
Cancer Society created a mobile donor engagement campaign via Chemistry Interaction, which connected Kiwis with a series of touching video thank you messages from Cancer Society staff and volunteers in celebration of Daffodil Day next Friday. It also created limited edition ‘Cups of Hope’ with St Pierre’s Sushi, where a donation from each cup went to the society. A TV campaign is also running, with creative by Whybin\TBWA and Waitemata Films illustrating how most of us have some sort of connection to cancer.
Industry happenings at NZME, MediaWorks, Colenso BBDO/Proximity, Bauer, Chemistry Interaction, JustOne/.99, 2degrees, FutureYou, Ambient Group, Vena, eStar and Adhub.
Changes at Chemistry Interaction, MediaWorks, Big Mobile and CallPlus.
Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company’s direct business, but this announcement confirms that FCB’s win includes both above- and below-the-line aspects.
Mercury Energy is believed to have kicked off a pitch process for its below-the-line business, with a rumoured list of contenders thought to include FCB, DDB-owned RAPP and the incumbent Chemistry Interaction.