Many MasterChef contestants quickly fade from view. But, with a big social following, the launch of a popular cookbook and a gig as Woman’s Day’s food columnist, Chelsea Winter has created her own thriving culinary empire. Here’s what she eats for media lunch.
Late last year, Bauer launched its Woman’s Day recommended extension, with food columnist and past MasterChef NZ (RIP) winner Chelsea Winter wheeled out in an attempt to transfer some of her cachet to advertisers. And after launching the womansday.co.nz website last month, it’s taken that idea into the digital realm for the first time, with Unilever’s Persil brand the first beneficiary.
As a chap by the name of Doug Kessler once said, traditional marketing talks at people, but content marketing talks with them. And, like an increasing number of brands, New Zealand Beef & Lamb is combining the two, with its above-the-line Iron Maidens—Sarah Walker, Sophie Pascoe and Lisa Carrington—raising the profile of its meaty wares and the redesigned Meat magazine starring MasterChef winner Chelsea Winter aiming to provide some easily-achievable culinary inspiration.