By an online public vote, Kraft’s Vegemite iSnack 2.0 has been renamed Cheesybite. There were seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.

Of the 30,357 people who chose a name, 36 per cent went for Cheesybite – that’s 10,928 votes.