Browsing: charity

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Whybin\TBWA’s Tim Huse talks corporate social responsibility and advertising’s role in doing good
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Bowel Cancer New Zealand ran its high profile Art Chairs campaign through Whybin\TBWA to raise money and awareness for the disease in New Zealand, which has one of the highest incidences of the cancer in the developed world. We caught up with Whybin creative director Tim Huse to find out his thoughts on working with not-for-profits and whether advertising has a responsibility to help in whatever way it can.

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Boyd PR thinks inside the box for Look Good Feel Better
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Charity Look Good Feel Better (LGFB) is about to be on the move, taking its classes to cancer patients around the country in a decked out shipping container organised by Boyd Public Relations, which enlisted a bunch of Kiwi brands including Mazda, BP, Mitre 10 and Sistema to help with the project.

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Child Cancer Foundation calls on Kiwis to help kids fight the big C monster
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We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.

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A sneak peek behind the curtain of Cure Kids’ viral charity/All Blacks supporters campaign via Augusto—UPDATED
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Late last week Cure Kids’ campaign consisting of a video clip for a song, dubbed Team, Ball, Player, Thing as a fight against Batten disease and a Rugby World Cup sendoff featuring, well, pretty much every New Zealand celebrity blew up, with news of the clip dotted all over the internet. Cure Kids and Augusto worked tirelessly on the campaign and faced some big challenges (like not having all of the featured celebs in the same room when filming, for instance). Here’s a look behind the scenes to see how this enormous project came together.

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Like stealing candy from a baby: the success of Junk Free June
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There seems to be a month for everything now: Dry July, Movember, the Feb Fast and as of this year, Junk Free June. And perhaps there’s a reason for that, maybe they’re successful fundraisers because Kiwis like a challenge, and a month doesn’t seem like such a long time to kick the booze, not shave your dirty tache or hold back on the snacks (at least on paper). Whatever the allure is, it seems to work and as results have shown social-media campaign Junk Free June was a huge success raising well over its media spend and attracting thousands of social media followers and daily hits on its website. Here’s a rundown on the campaign.

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Cancer Society goes mobile and offers cups of hope
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Cancer Society created a mobile donor engagement campaign via Chemistry Interaction, which connected Kiwis with a series of touching video thank you messages from Cancer Society staff and volunteers in celebration of Daffodil Day next Friday. It also created limited edition ‘Cups of Hope’ with St Pierre’s Sushi, where a donation from each cup went to the society. A TV campaign is also running, with creative by Whybin\TBWA and Waitemata Films illustrating how most of us have some sort of connection to cancer.

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Auckland City Mission is cyber-squatting in unused online homes
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The Auckland City Mission, which provides specialised health and social services to marginalised Aucklanders, is running a unique campaign through Rapp where it’s “cyber-squatting” on the .nz homepages of dozens of New Zealand organisations in an effort to raise awareness about homelessness in the city and increase donations.

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Trick or teat? Lewis Road Creamery launches attention-grabbing charity scheme—UPDATED
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When it comes to creative fundraising, it’s tough to beat the cancer sector. Recently, New Zealand Breast Cancer Foundation and Skinfood’s Breast Cream went on sale, with the goal being to raise funds and, at the same time, get women to check for lumps. And there’s another product set to hit the shelves that also aims to raise funds for a cure but might create some initial consternation: Lewis Road Creamery’s ‘Breast Milk’.

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‘Don’t be like Guy Williams. Do something with your life’
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The One Percent Collective, which aims to create “a seismic shift in charitable giving in Aotearoa”, has already chalked up a few celebrity endorsements, with Dai Henwood, Conrad Smith, Kimbra and many others contributing to its first magazine, The Generosity Journal. And now ‘local craplebrity’ Guy Williams is helping out by imploring punters to do something good for a change and apply for the newly created chief digital storyteller role. PLUS: six more charities set to be added to the flock.

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Givealittle builds it, waits for more funders to come
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Social crowdfunding platform Givealittle has seen a stunning rise in money raised recently, with average funds raised per month having grown by about 20 times from levels seen two years ago. And now the platform is all spruced up for greater growth, with a revamped web engine ready to take on higher traffic with the rising popularity of social crowdfunding.

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It’s complicated: art with a bit of heart
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You creative, markety types like a bit of art. And the World Giving Report shows that New Zealanders are pretty generous too. So why not combine the two and head along to ‘It’s Complicated’ at Studio 230 in Ponsonby next week.

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Mowday issues a charitable challenge for KidsCan Santa Run
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The ALS charity got a whole heap of cash by challenging people to tip a bucket of icy water over their heads. And KidsCan is hoping its challenge—getting people to don a Santa suit and do a short run—will too. So, to help bump up the numbers, DDB has laid down the gauntlet and challenged other ad agencies and corporates to get involved in the event.

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.99 and LBC turn doing nothing into doing good with search for a cure
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Earlier this year, Pedigree and Colenso BBDO tried to monetise slacktivism with Share for Dogs, a campaign that, as the name implies, asked people to watch videos of cute dogs and send them on so that a portion of the profit generated from the pre-roll advertising on each video could be shared with the charity. Now, extending a test campaign it ran last year, .99 and the Leukaemia & Blood Cancer New Zealand have also created a way for Kiwis to help by doing, rather than paying.

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Emirates adds some competition to Christmas charity with plane push campaign
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There have been a number of recent campaigns that employ digital tools to get the audience to do something, from ASB’s Like Loan to Sky’s ‘Bring down the King’ to Vodafone’s sailing game to Bonus Bonds’ longerconga.co.nz. Now Emirates is joining in the fun and asking Kiwis to use social media to propel three charities to Australia. PLUS: Potentia asks charities to submit films for the chance to get $10,000.

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Hunch and Hell’s ‘wrong deliveries’ bring the right results for MS Auckland
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Every year, multiple sclerosis awareness week sees hundreds of bucket-shakers hitting the streets to raise funds for those who suffer from this debilitating disease. But this year, MS Auckland wanted to raise more money and more awareness than ever before. So indie agency Hunch came up with a way of illustrating the disease’s effects—and raising some cash—by shacking up with Hell Pizza and sending out a few deliveries to unsuspecting recipients.

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Let your fingers do the giving
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Advances in technology have rapidly changed the way we pay for things. Whether it’s tap and go credit cards, in-app payments or mobile wallets, the benefits for consumers are endless. But on the other side of the coin, charities dependent on real currency and street collections fighting against a huge range of other organisations for the donated dollar are starting to suffer as cash carrying declines. So what are the options to prise open increasingly electronic wallets?

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Gone with the wind
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A while back Swedish hair brand Apolosophy got plenty of attention for its creative use of subway advertising. And a Swedish cancer charity has added a little more emotion to that idea.

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McDonald’s makes online push to raise awareness of McHappy Day, continues efforts to be seen as a ‘good neighbour’
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In the lead up to this year’s edition of McHappy Day—the signature fundraising event for the Ronald McDonald House Charities (RMHC)—McDonald’s has launched a YouTube video that draws attention to the charitable work the organisation does to assist families who have children suffering from illnesses. The video features compilation of clips heart-wrenching clips of families living in on the Kiwi-based Ronald McDonald Houses.

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Sugar & Partners’ first campaign for World Vision asks ‘What if?’
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In its first piece of work for World Vision since winning the not-for-profit’s account at the end of last year, Sugar & Partners has released a new campaign that enables Kiwis to contribute capital to the entrepreneurial endeavours of people living in disadvantaged circumstances throughout the world. Launched via a series of billboards that pose the question ‘What if the next Richard Branson, [Mark Zuckerberg, Larry Ellison or Trelise Cooper] couldn’t afford to start up his [or her] business?’, the campaign serves to remind viewers that even the most successful people needed that initial investment to get their ideas off the ground.

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