articles tagged 'change'

Out of chaos comes order: Angela Barnett rallies for adland to move beyond Kevin Roberts

  • Opinion
  • August 8, 2016
  • Angela Barnett
Out of chaos comes order: Angela Barnett rallies for adland to move beyond Kevin Roberts

FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.

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From paper to pixels and everything in between: the MPA changes its definition of magazines

  • Media
  • April 1, 2016
  • Holly Bagge
From paper to pixels and everything in between: the MPA changes its definition of magazines

Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term "periodical" from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.

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