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Champix and BCG2 show what smokers are missing out on
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It’s no secret that smoking is expensive, and yet over 400,000 New Zealanders still swipe their debit cards to purchase a packet of cigarettes on a daily basis. And while the odd $20 splash out on smokes might not seem all that significant, the card swiping quickly adds up, leading to some pretty significant sums, which could be better spent on other items. So, in an effort to show Kiwi smokers what they’re missing out on, Champix has launched a new campaign by BCG2 that illustrates what smokers are in fact puffing away every month.