Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
Colenso BBDO and Barnes, Catmur & Friends Dentsu had plenty to celebrate over the weekend after being included in APAC Effie Awards winners were announced. Both agencies received recognition on the international stage and ‘Brewtroleum’ stole the night by winning the coveted Grand Effie.
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.