Despite the ubiquitous nature of digital communications and millennials spreading their time across a range of screens, television remains a hugely valuable platform for delivering emotive content with the scale, impact and the effective frequency required to create meaningful business impact.
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Are we seeing a resurgence of TV advertising?
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APAC Effies 2017: Colenso BBDO and Barnes, Catmur & Friends Dentsu take to the stage
Colenso BBDO and Barnes, Catmur & Friends Dentsu had plenty to celebrate over the weekend after being included in APAC Effie Awards winners were announced. Both agencies received recognition on the international stage and ‘Brewtroleum’ stole the night by winning the coveted Grand Effie.
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Meridian proposes less spend on power bills and more spend on you
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
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APAC Effies 2016: Colenso BBDO/Proximity, Barnes, Catmur & Friends Dentsu and Y&R enjoy the golden glow
New Zealand creatives shone at this year’s APAC Effies with Colenso BBDO/Proximity leading the awards charge, picking up some gold metal alongside Barnes, Catmur & Friends Dentsu and Y&R.