Partner articles
Social media: a flight path for integration
“Integrated marketing—stitching complementary platforms together—is the real ‘silver bullet’ for marketers,” says Tom Reidy, Catalyst90 CEO.
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Social media: a flight path for integration
Little more than five years ago social media was heralded by many as both the saviour of advertising, and a silver bullet that would end traditional media’s stranglehold on budgets. It hasn’t quite been either of those things – so what gives? We talked to Catalyst90’s CEO Tom Reidy about the evolution of the industry, and the way forward.
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Put your Facebook page to work
New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.