Browsing: Cassie Roma

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

It’s a question on all marketer’s minds, where should those advertising dollars be invested. Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital’s ever growing number of doors to a specific demographic? NZME’s general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.