Browsing: Casper Urhammer

Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?