articles tagged 'Case for Creativity'

The year of the share: 12 campaigns that hit the high-water mark of advertising achievement

  • Advertising
  • January 19, 2015
  • James Hurman
The year of the share: 12 campaigns that hit the high-water mark of advertising achievement

James Hurman's annual Gunn Report run-down of the campaigns that have won both a Cannes Gold Lion and a gold Effie shows that the most effective campaigns drive ‘viral’, ‘word of mouth’ or ‘fame’ effects far beyond the norm. And two of them are from this part of the world.

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