Browsing: cars

News
Work Communications gets up close and personal with the Kia Sorento
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Extreme close-ups can cause everyday items to look virtually unrecognisable as the characterising details are magnified under the photographer’s lens. And this serves as a reminder that though these tiny details might not be immediately apparent to the naked eye it doesn’t mean that they don’t exist. So, in an effort to draw attention to the design details that went into the new Kia Sorento, Work Communications has launched a new spot that gives viewers a close-up look at the various sections of the vehicle’s bodywork.

News
Ford rubs pie in Toyota’s face after winning battle of the utes for first time in 32 years
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2014 was a good one for the New Zealand automotive industry, with Motor Industry Association figures showing over 126,000 new vehicles registered. This beat the 30-year record of 123,247 units sold in 1984 and it was ahead of the 113,294 sold in 2013. And it was a particularly good year for Ford, which took New Zealand’s top selling ute title off the Toyota Hilux after a 32 year run.

News
You’ve never seen anything like this before
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The ’80s were a time of big hair, bright clothes and bold claims. And they don’t get much bolder than the ones uttered in a rich velvety voice in this glorious piece of automotive advertising for the very advanced 1984 Chevrolet Corvette. Look at those wonderous LCD displays, listen to those epic synths and sound effects and take a trip into the future.

Opinion
She’ll be comin’ round the mountain (in a BMW xDrive)
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A few weeks back I ventured to Turners Auctions with a friend who was on the hunt for a new steed. If a car caught our eye, we’d kick the tyres, push a few buttons inside, lift the bonnet, check the oil, and stand back and say ‘yep, she looks pretty good’. The engine could have been inserted upside down and we probably still would’ve said that, so, given this complete lack of mechanical knowledge, it was perhaps slightly ironic that a few days later I was invited to venture to Central Otago to take some beefy new BMWs for a few frosty donuts in the snow. But, as a freeloading journalist with a rich boganic Invercargill heritage, it was an offer too good to refuse.