articles tagged 'Carat'

Carat gets a grip on Bendon's unmentionables, wedgies GI Media

  • Media
  • July 2, 2012
  • StopPress Team
Carat gets a grip on Bendon's unmentionables, wedgies GI Media

Following on from the recent news that Carat took the Sovereign Insurance account off OMD without a pitch, the agency has further bolstered its client list after being appointed to manage strategy and media buying for Bendon brands like Lovable, Elle MacPherson Intimates, MacPherson Men, Davenport, Pleasure State and Stella McCartney Lingerie across New Zealand.

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Sovereign switches to Carat

  • Media
  • June 19, 2012
  • StopPress Team
Sovereign switches to Carat

New Zealand’s largest life insurer Sovereign, which is part of the ASB group of companies, has appointed Carat to manage its media strategy and buying, taking the account from OMD without a pitch.

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New IdeaWorks incarnation keeps the momentum flowing with Beds R Us win

  • Advertising
  • May 23, 2012
  • Ben Fahy
New IdeaWorks incarnation keeps the momentum flowing with Beds R Us win

IdeaWorks closed its New Zealand doors in 2009 and said goodbye to eight staff and all of its clients, including the big Warehouse Stationery account. But it was officially reborn in March this year with Y&R Group as the new owner. And after a solid campaign to launch the new FCO retail brand in New Zealand, it has also been appointed as creative agency for Beds R Us after a three way pitch. 

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
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Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...

Aegis digs deep into digital with local version of global study

  • Digital
  • April 17, 2012
  • StopPress Team
Aegis digs deep into digital with local version of global study

Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it's announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands. 

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The Mission continues (to win) as 2degrees takes annual Ad Impact Award

  • Ad Impact
  • April 11, 2012
  • Ben Fahy
The Mission continues (to win) as 2degrees takes annual Ad Impact Award

As part of the Ad Impact Awards, Colmar Brunton asked approximately 4000 Kiwi consumers for their thoughts on all of last year's new brand ads and the top six were announced a couple of weeks back. But the big annual winner is 2degrees and TBWA\'s ‘Mission HQ’, which scored significantly above average across the board in all the key impact measures.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: March 23

  • movingsshakings
  • March 23, 2012
  • Cath Winks
Movings/Shakings: March 23

In this exciting installment of who goes where; Carly Flynn hits her Target, a Barrell role for Samsung, Plankton floats across the Tasman, Carat dangled to Sewpershad, a US import for MediaCom, Simpson's lovin' it at Macca's, JML Communications expands its girth, Adshel adds Atkinson, Touchpoint’s independent new chair, and Urlich is 'worth it' for L’Oréal NZ.

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Spray and walk away: Cut Collective heads outdoors for Nokia's Lumia launch

  • Advertising
  • March 8, 2012
  • StopPress Team
Spray and walk away: Cut Collective heads outdoors for Nokia's Lumia launch

Otis Frizzell recently put his hand to the wall to brighten up Ponsonby's Sohole and promote the new Samsung Galaxy Note, a very cool piece of kit that sits somewhere between a phone and a tablet and harks back to the golden age of cellular technology by being massive and rocking a stylus. And now some other talented Kiwi artists are using their skills to help launch another fancy gadget, with Cut Collective transforming a couple of billboards in Auckland and Wellington for Nokia's new Lumia.

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Aegis cuts ribbon on expanded Kiwi business as Mitchells officially moves in with Carat

  • Marketing
  • February 27, 2012
  • Ben Fahy
Aegis cuts ribbon on expanded Kiwi business as Mitchells officially moves in with Carat

UK-based Aegis Media, "the world's fastest growing marketing communications group", bought Mitchell Communication Group in June last year for AU$363 million. And Carat and Mitchell have now officially been brought together in New Zealand, with around 70 staff from a variety of businesses now beavering away in a new Parnell office. 

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Movings/Shakings: January 20

  • movingsshakings
  • January 19, 2012
  • Cath Winks
Movings/Shakings: January 20

It is out with the old, and in with the new, in another exciting installment of "Who Goes Where?" TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally - ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year's new black - please welcome Tangerine Tango, soon to be seen everywhere.

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McCaw opens up—literally—for NZ Rugby World's All Black jersey unveiling

  • Advertising
  • August 4, 2011
  • Ben Fahy
McCaw opens up—literally—for NZ Rugby World's All Black jersey unveiling

Print is often seen as the poor cousin of the media mix when it comes to creativity in advertising, especially when compared to some of the tricks now able to be performed in the online realm. But occasionally a publisher shows what can be done with good fashioned old paper and ink and NZ Rugby World has backed up its supreme accolades at the recent Magazine Awards with a very well-timed 'barndoor' cover on the August issue featuring our Dear Captain resplendent in Adidas' new All Blacks jersey.

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News morsels devoured feverishly by ravenous beasts

  • Advertising
  • August 27, 2010
  • StopPress Team
News morsels devoured feverishly by ravenous beasts

Tasty nuggets of news—now with 10 percent more guarana, taurine and pseudoephedrine.

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Pyar! New locations! New titles! Media Mingling! Kiwifruit!

  • Marketing
  • March 15, 2010
  • StopPress Team
Pyar! New locations! New titles! Media Mingling! Kiwifruit!

A virtual e-cornucopia of comings, goings, changes, movements, postings and various new things compiled to belatedly celebrate the long-awaited departure of summer.

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Media Counsel situation still unclear

  • Media
  • January 28, 2010
  • Ben Fahy
Media Counsel situation still unclear

A check on the Companies Office website shows The Media Counsel has not yet been officially placed in liquidation. But company directors have just five working days from the announcement of a liquidation to notify the Companies Office about it, whereupon its status will be updated and a liquidator will be appointed.

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Plaudits for Kiwi tourism promotions

  • Advertising
  • December 4, 2009
  • StopPress Team
Plaudits for Kiwi tourism promotions

Carat New Zealand has delivered a digital media first in the New Zealand market by creating a new campaign for Tourism Australia entitled ‘Short Breaks’.

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Carat dangling after "realignment"

  • Media
  • November 13, 2009
  • Ben Fahy
Carat dangling after "realignment"

Fastline has reported that big changes are afoot for Carat, claiming both the Christchurch and Wellington offices are set to close and a number of redundancies are likely.

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