articles tagged 'Carat'

Vodafone reviews global media account: what does this mean for the local players?

  • Media
  • March 25, 2014
  • Damien Venuto
Vodafone reviews global media account: what does this mean for the local players?

In January, Vodafone announced that it was reviewing its global media account, which has been held by Omnicom's OMD for half a decade. And this process could have repercussions for local account holders.

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Movings|Shakings: 11 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 11, 2014
  • StopPress Team
Movings|Shakings: 11 March

Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.

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The Telethon effect: ASB fuses TV and social with Like Loan's second round

  • Social media
  • March 10, 2014
  • Amanda Sachtleben
The Telethon effect: ASB fuses TV and social with Like Loan's second round

ASB's Like Loan promotion, where Facebook fans determine how low its home loan borrowing rate will go, is back for a second round. This time live TVCs, banners and radio streams have joined the mix as the bank tries to draw participants into a conversation.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...

Carat gets on the property ladder with Barfoot & Thompson, but Dick Smith disappears—UPDATED

  • Media
  • March 5, 2014
  • Ben Fahy
Carat gets on the property ladder with Barfoot & Thompson, but Dick Smith disappears—UPDATED

Following a competitive pitch involving two other agencies, Carat has been awarded the media planning and buying business for Barfoot & Thompson. But that silver lining comes with a fairly big cloud, because Dick Smith has left the Carat building.

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Movings|Shakings: 4 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 4, 2014
  • StopPress Team
Movings|Shakings: 4 March

Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Who's chosen Carat? Dick has

  • Media
  • May 17, 2013
  • Ben Fahy
Who's chosen Carat? Dick has

Carat recently had to say goodbye to 2degrees after Ikon won the business in a pitch. But it's made up for that loss with the recent addition of Dick Smith to the client roster.

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Movings/Shakings: 14 May

  • movingsshakings
  • May 14, 2013
  • StopPress Team
Movings/Shakings: 14 May

It's goodbye to the O'Connors, Caulton and MediaWorks go steady, Adshel welcomes a new marketing manager, Haystac adds three to the pile, The Sweet Shop focuses on features with big new partnership, Spark PR and Activate joins The Collective and Aamplify raamps it up with a new hire.

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2degrees picks Ikon as new media agency

  • Media
  • May 10, 2013
  • Sim Ahmed
2degrees picks Ikon as new media agency

Ikon Communications has won 2degrees as a client, snatching the number three telco away from its previous partner Carat.

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Movings/Shakings: 2 May

  • movingsshakings
  • May 2, 2013
  • StopPress Team
Movings/Shakings: 2 May

Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.

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Ogilvy drinks in Pernod Ricard win

  • Advertising
  • March 1, 2013
  • Ben Fahy
Ogilvy drinks in Pernod Ricard win

Last week was a rough one for Ogilvy, with Kiwibank deciding to scratch its seven year itch and shack up with its STW stablemate Assignment Group. But it's balanced out the bad with a bit of good after winning the remainder of the Pernod Ricard New Zealand account and being installed as its strategic and creative communications agency.

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O'Connor's purple lip slug and soul patch combo wows judges

  • Movember
  • November 16, 2012
  • StopPress Team
O'Connor's purple lip slug and soul patch combo wows judges

Coloured facial hair is usually reserved for those who drive housebuses, members of hair metal bands or Billy Connolly. It's certainly not too common in this biz, but Carat's business director Gareth 'Connolly of the South' O’Connor has used colour to great effect and been rewarded with the mo of the week title.

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Carat gives the marcomms industry a hirsute haka

  • Charity
  • October 19, 2012
  • StopPress Team
Carat gives the marcomms industry a hirsute haka

The time has cometh once again, when the upper-lips of men around the country—and the world—are given a temporary hairy embrace as part of Movember celebrations. And Carat has stepped up to the plate and challenged the rest of the marcomms industry to get growing and support the cause.

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Adidas ups the All Blacks interaction with Game Day app

  • Digital
  • September 25, 2012
  • StopPress Team
Adidas ups the All Blacks interaction with Game Day app

Sponsorship is less about logos on hoardings and more about activation these days (although ANZ might disagree after its logo-fest at The Cloud for Valerie Adams' gold medal ceremony last week). In fact, some believe the old ratio of three dollars for every one spent on the sponsorship should now be upped to five. So in an effort to offer some added value to All Blacks fans, Adidas and Carat have unveiled Game Day, a Facebook application that lets them follow live commentary, comment on the game, track up-to-the-minute stats, access player and team profiles, weigh in on referee calls, vote for man of the match, and buy Adidas gear.

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It's the circle of life: O'Neill jumps back on board the ASB train with senior Saatchi role

  • Advertising
  • July 12, 2012
  • Ben Fahy
It's the circle of life: O'Neill jumps back on board the ASB train with senior Saatchi role

Saatchi & Saatchi officially welcomed ASB into the building at the start of July, along with around 12 new staff across its account service, digital, production and creative teams. And while there's no title on his business card, Philip O'Neill—ex Mitchell's and TBWA\ managing director and self-proclaimed "adman at large"—has joined the agency as the main man on the account.

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Movings/Shakings: 6 July

  • movingsshakings
  • July 6, 2012
  • StopPress Team
Movings/Shakings: 6 July

Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.

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