The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign, ‘In my Shoes’.
Marketing, advertising & media intelligence
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.
Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.
Using the proficiency of young'uns in all things digital as their premise, Hyundai and Shine have released a new TVC that illustrates how easily Hyundai family wagons can be connected to Bluetooth. The 30-second spot plays out as a race between a pair of parents and their daughter as they vie to connect their phones to matching Hyundai wagons. Rather tellingly, while the parents are hurriedly paging through the instruction manual, the daughter connects the phone and calls her parents through the hands-free interface.
In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).
Crowd Goes Wild is inviting viewers of the show to pimp up their rides as part of a competition that offers an all-expenses-paid trip to Melbourne to watch the 2014 Formula 1 race to be held in the city between 13 and 16 March.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Volkswagen hit a speed bump this year when it voluntarily (with the help of a bit of media pressure) recalled more than 2,500 cars due to reliability issues. However, it's another type of recall which has got the German car manufacturer's motor running.
Holden's latest TVC for the Commodore is part black tie dinner and part bogan romp – showing the new VF Commodore's classier side, while paying homage to Holden's bogan roots and fan base.