articles tagged 'car'

'It's only a little bit over': NZTA shows the dangers of speed

  • Advertising
  • January 16, 2018
  • StopPress Team
'It's only a little bit over': NZTA shows the dangers of speed

The New Zealand Transport Agency and Clemenger BBDO target speeding with a chilling new campaign, ‘In my Shoes’.

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Tante or tente? Toyota explores the danger in similarities

  • Advertising
  • December 12, 2017
  • StopPress Team
Tante or tente? Toyota explores the danger in similarities

Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.

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Hyundai tells Kiwis to ‘Get lost’ with the release of its new Tuscon

  • Advertising
  • October 5, 2015
  • StopPress Team
Hyundai tells Kiwis to ‘Get lost’ with the release of its new Tuscon

Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Connected in 14 seconds: Hyundai orchestrates Bluetooth race, shows the ease of in-car connectivity

  • Advertising
  • May 11, 2015
  • Damien Venuto
Connected in 14 seconds: Hyundai orchestrates Bluetooth race, shows the ease of in-car connectivity

Using the proficiency of young'uns in all things digital as their premise, Hyundai and Shine have released a new TVC that illustrates how easily Hyundai family wagons can be connected to Bluetooth. The 30-second spot plays out as a race between a pair of parents and their daughter as they vie to connect their phones to matching Hyundai wagons. Rather tellingly, while the parents are hurriedly paging through the instruction manual, the daughter connects the phone and calls her parents through the hands-free interface.

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Holden's Monaro restoration video series nears its conclusion—UPDATED

  • Advertising
  • October 8, 2014
  • Damien Venuto
Holden's Monaro restoration video series nears its conclusion—UPDATED

In an effort to encourage Holden fans to engage with its 60th anniversary microsite and share their stories, Holden has created an online competition that gives entrants a chance to win a restored 1969 Monaro. But rather than simply give away the car, Holden has used it as a content opportunity by documenting the restoration process through a video series fronted by Greg Murphy. When StopPress first covered this story, Holden had only uploaded the first video in the series, but since then an additional five have been uploaded (the most recent of which was published on 2 October).

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Trans-formula your car to go trans-Tasman

  • PopPress
  • February 20, 2014
Trans-formula your car to go trans-Tasman

Crowd Goes Wild is inviting viewers of the show to pimp up their rides as part of a competition that offers an all-expenses-paid trip to Melbourne to watch the 2014 Formula 1 race to be held in the city between 13 and 16 March.

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Ad recall up for Volkswagen amidst car recall fiasco

  • Advertising
  • July 9, 2013
  • StopPress Team
Ad recall up for Volkswagen amidst car recall fiasco

Volkswagen hit a speed bump this year when it voluntarily (with the help of a bit of media pressure) recalled more than 2,500 cars due to reliability issues. However, it's another type of recall which has got the German car manufacturer's motor running.

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Ogilvy takes Holden back to bogan, with symphonic twist

  • Advertising
  • June 24, 2013
  • StopPress Team
Ogilvy takes Holden back to bogan, with symphonic twist

Holden's latest TVC for the Commodore is part black tie dinner and part bogan romp – showing the new VF Commodore's classier side, while paying homage to Holden's bogan roots and fan base.

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