Hamiton-based King St has won the University of Waikato account off the incumbent Republik, bringing its long relationship with the University of Auckland to an end. But Republik has balanced the ledger with the addition of Sierra Coffee to its roster. Plus: some new work from Massey, Canterbury and Otago.
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King St plays tertiary swapsies with Waikato Uni win, snakes and ladders for Republik
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Iris chosen to help fix broken Christchurch brand
After a tender process that ended up attracting over 50 submissions, Sydney agency Iris has been chosen to lead Christchurch and Canterbury Tourism’s push to bring Aussie visitors back to the region after the earthquake.
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Canterbury brings out the big guns to ramp up Aussie visitors
Dunedin’s well-received new campaign tapped into its local networks to try and discover some of the region’s quirks and secrets. And Christchurch and Canterbury Tourism has taken a similar approach for its new tourism push, although instead of crowd-sourcing ideas from the hoi polloi, it’s using “global TV star” and proud Cantabrian Phil Keoghan as its ambassador.