While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.
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Colenso BBDO is the first New Zealand agency to make it onto the winner's board with a Bronze Lion picked up in the Health and Wellness category. It's since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.
The good run continued on day four, with Kiwi agencies landing a gold and a silver.
Colenso BBDO has picked up its third gold Lion overnight, while DDB and FCB also had reason to celebrate having each picked up a Bronze.
Overnight, the next round of winners and finalists at the Cannes Lions Festival of Creativity were announced and there were again a number of New Zealand agencies in the mix.
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
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A run down of this year's big winners at the Cannes Festival.
New Zealand's currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the 'Music' shortlist and three agencies on the 'Entertainment' list, New Zealand is gearing up for more wins.
While you'd be hard-pressed to find an advertising creative openly disappointed at winning a gold, silver or even bronze Lion at the Cannes Lions International Festival of Creativity, the grand prix awards are the ones that they all want. These elusive gongs are perhaps the most coveted perhaps in any advertising competition around the world, and winners over the preceding decades now stand as a veritable advertising canon, giving modern creatives the opportunity to take their place alongside the greats who came before. And as the festival's days roll on, 2015's generation of grand prix winners will simultaneously take their positions in the canon as they walk onto the stage at the Palais des Festivals et des Congrès in Cannes to collect their awards. Here is the list of Cannes Grand Prix winners thus far. This post will be updated throughout the week.
Results for the Promo and Activation, Direct, Press, and Mobile Lions categories came out overnight, and there a few Kiwi winners in the mix. The New Zealand contingent picked up gongs in each of the categories listed, but the only Kiwi gold came in the Press category for Colenso BBDO's 'Breast Cream' campaign developed for Skinfoods and the NZ Breast Cancer Foundation.
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The media category proved to be very fruitful for the six shortlisted Kiwi entries, with Colenso BBDO's 'Smartphone Line' picking up a silver and bronze, FCB's 'Bottled Walkman' picking up a bronze and DDB's 'Animal Strike' also winning a bronze. The biggest Kiwi winner of the night, however, was FCB's 'Brother in Arms' campaign, which picked up a gold. PLUS: see which Peruvian campaign picked up the grand prix.
DDB and Colenso BBDO share six shortlisted entries between them in the cyber category, with the former contributing four and the latter two.
Copper's Megan Clark spent six days judging the Promo & Activation category at Cannes. And here's what she learned.
Yesterday, we reported that FCB was the only Kiwi agency shortlisted in the Mobile category for its 'Food Photos Save Lives' campaign for UNICEF. Well, the good news for the agency didn't end there, because it was announced overnight that the campaign had picked up a silver gong at the coveted festival. PLUS: see which Brazilian campaign won the grand prix.