Browsing: Cannes Chimera

Cannes Chimera 2014: ideas that can save the world

Marketing, particularly the advertising part thereof, is often vilified for its soulless commitment to pandering items with the goal of producing a profit. And while there is a fair amount of truth to this, every once in a while the very skills and creativity that generally cause the public to criticise advertising are used for causes nobler than selling random items. One such instance recently occurred with the announcement of the Cannes Chimera winners, an initiative, backed by Bill and Melinda Gates, which aims to bring ideas to life that can make the world a better place.