It’s tough out there in charity land at the moment. There are lots of organisations fighting for funding, consumers are still counting their pennies and in EFTPOS-loving New Zealand the cashless society is a very real thing, which means the traditional street appeal doesn’t work quite as well as it once did. So to get around this and drive donations in the lead up to Daffodil Day on 31 August, the Cancer Society and &some have called on the ubiquity of the mobile phone to help smooth the process.
Browsing: Cancer society
Cancer Society and &some humanise technology to drum up Daffodil Day donations