articles tagged 'Campbell Mitchell'

Fairfax CMO Campbell Mitchell departs

  • Movings/Shakings, brought to you by Marsden Inch
  • February 17, 2017
  • StopPress Team
Fairfax CMO Campbell Mitchell departs
Campbell Mitchell, Grant Torrie

Fairfax Media NZ CMO Campbell Mitchell has departed, to take on the role of Suncorp's executive general manager of customer experience. The role of acting chief marketing officer has been given to Grant Torrie.

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Fairfax's Campbell Mitchell on evolving journalism, news media's perception problem and the commercialisation of audiences—UPDATED

  • Media
  • February 18, 2016
  • Damien Venuto
Fairfax's Campbell Mitchell on evolving journalism, news media's perception problem and the commercialisation of audiences—UPDATED

It's no secret that commercialising audiences is becoming more difficult in the modern context. Getting a full-page ad or a double-page spread into a newspaper is no longer as easy it once was. We talk to Fairfax marketing director Campbell Mitchell about the challenges he faces and what it takes to run a profitable media company today.

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Fairfax shifts Stuff to new platform, aims to emulate nimbleness of BuzzFeed

  • Media
  • January 22, 2015
  • Damien Venuto
Fairfax shifts Stuff to new platform, aims to emulate nimbleness of BuzzFeed

Fairfax has updated the entire Stuff platform by migrating it to Adobe’s cloud-based content management system called Adobe Experience Manager. And the media company's product development director Robert Hutchinson says that the company aims to become as flexible as BuzzFeed and the Huffington Post in terms of its digital storytelling capabilities.

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All our stories on the nation's two failed mergers in one place
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Fairfax fights against negative numbers, tries to shift focus to targeting abilities

  • Media
  • December 9, 2014
  • Ben Fahy
Fairfax fights against negative numbers, tries to shift focus to targeting abilities

After a host of senior management changes and a fair bit of hunkering down on the marketing front, Fairfax seems to have got its ducks in a row and regained some confidence and is once again promoting its products and capabilities. And its latest effort is a new trade campaign that aims to switch the focus from volume metrics to its ability to target different groups across its print and online assets.

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'Forget time-shifting, start ad spend shifting': Fairfax releases research on online video viewing, trumpets effectiveness of pre-roll advertising

  • Media
  • October 10, 2014
  • Ben Fahy
'Forget time-shifting, start ad spend shifting': Fairfax releases research on online video viewing, trumpets effectiveness of pre-roll advertising

Online video is booming here and around the world. And Fairfax is looking to get a bigger slice of the audience—and the ad revenue—that's heading that way. So it's released a campaign based on recent research from Colmar Brunton that promotes its popularity as a video platform and the effectiveness of pre-roll advertising in an era of rampant time-shifting.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Fairfax diversifies further with specialist national events team

  • Events
  • July 25, 2014
  • StopPress Team
Fairfax diversifies further with specialist national events team

Fairfax is continuing its diversification by creating a special national events division to span Fairfax media properties that have until now run their own events.

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Stuff.co.nz assumes the juxtaposition with new 'Go Full Spectrum' brand campaign

  • Advertising
  • June 3, 2014
  • StopPress Team
Stuff.co.nz assumes the juxtaposition with new 'Go Full Spectrum' brand campaign

Once again, the latest readership and circulation figures didn't make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon stuff.co.nz with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.

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Fairfax brings one of its boys home as Campbell Mitchell takes up marketing reins—UPDATED

  • Media
  • September 23, 2013
  • StopPress Team
Fairfax brings one of its boys home as Campbell Mitchell takes up marketing reins—UPDATED

Fairfax Media New Zealand has appointed Campbell Mitchell, most recently the general manager digital, marketing and retail sales at The Australian, to the role of marketing director.

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