Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.
Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
Last year saw Vogel’s roll out its first TV campaign in a decade, and it was worth the wait. ‘What do you bring to the table’ sparked discussion, inspired parodies, challenged stereotypes, attracted millions of views and has now also been acknowledged as our campaign of the year. Shine’s head of client services, Tim Ellis, gives us some insight on how it all came together.
With voting kicking off in a week’s time, parties are making their voices heard in a flurry of new campaigns.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
NZME’s Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country’s eateries with a new campaign to promote its booking and takeaway services.
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV’s biggest love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Paper Plus has launched a sarcastic new ad campaign, via FCB, that’s a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.
Pengiun Random House hopes to take the stress out of gift giving this Christmas, with a ‘Gift that comes alive’ campaign via its in house team.
ASB and Saatich & Saatchi have taken a trip back in time to explore how pop culture has changed over the years and show how the ‘man bun’ and horizontal credit cards have had their time. PLUS: Clever Kash reaches Kiwi hands
Huggies Nappies has partnered with Plunket for a heart warming campaign by Ogilvy to encourage parents to ‘make time for hugs’.
The New Zealand Transport Agency has launched a new campaign via Clemenger BBDO and OMD dubbed ‘Hello’, which aims to get young drivers to put down their phones and see things from the perspective of their passengers.
The New Zealand Transport Agency and Clemenger BBDO are pulling on parents’ heart strings in a new campaign, hoping they will get tough with their teens and enforce the rules of a restricted licence.
Summer may be over, but not for Tui and Corona as the brands set to go head to head in the surfer market. Playing the first move is Tui with a new campaign by Colenso, featuring a ‘From where you actually are’ billboard.
Young & Shand has injected some humour into the battle against cancer, hoping that people will shave to cure cancer and bad hair.
Mercury Energy have turned up the cute factor while they turn down the power bill in their latest campaign with FCB.
New Zealand’s rugby stars are showing off more than just their rugby moves in this years Super Rugby campaign as choreographer Parris Goebel and her crew put a twinkle in their toes.
ANZ’s latest student banking campaign taps into the creative student culture to prove ‘Fortune Favours the Brave’, with the help of international dance star Parris Goebel.
Air New Zealand’s latest campaign is one to pull at the heart strings. The airline, which is in the business of connecting people, has reunited a US WWII veteran with his long lost English love after 71 years apart.
As in 2011, government once again handed out $3.28 million dollars to the various political parties. But while the spoils remained same, the number of recipients increased from 11 to 17 political parties for this year’s allocation. The question now, however, is what the parties plan to spend the money on, and what they hope to acheive through their pre-election campaigns. So, in an effort to find out a little bit more about Labour’s promotional moves, we sent a few questions to the party’s campaign manager David Talbot. Here’s what he had to say.
Back in June, UK’s Campaign magazine published a Ltd Edition Emerging Talent Portfolio that showcased “the world’s best young creative talent, as chosen by the world’s best, er, old talent” and sold it at Cannes this year for 20p a copy. And two Kiwi entries made the top 50, TBWA\’s Agency Plankton and North Shore animation house Cirkus.