Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
Marketing, advertising & media intelligence
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'? - UPDATED
The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.
Amnesty International Nederlands puts five Netherlands and Belgium locals into the shoes of a Syrian refugee, using the most literal way possible, hypnosis.
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
Toyota’s latest campaign bandies around the slogan ‘New Zealand’s favourite car brand for 30 years’. But what does ‘favourite car brand’ mean, and on what basis can it make the claim?
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
With voting kicking off in a week's time, parties are making their voices heard in a flurry of new campaigns.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
NZME's Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country's eateries with a new campaign to promote its booking and takeaway services.
Contemplative stares, emotional musings and forest walks abound as MediaWorks introduces the new Bachelor
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV's most elaborate love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Paper Plus has launched a sarcastic new ad campaign, via FCB, that's a dramatic shift from its previous marketing. With no blobby green alien mascot in sight, the stationery retailer is engaging with the millennial market by taking a shot at their addiction to social media sharing.
Pengiun Random House hopes to take the stress out of gift-giving this Christmas, with a ‘Gift that comes alive’ campaign via its in-house team.
Banking innovation: ASB rethinks bank cards and celebrates the arrival of Clever Kash in a new pair of ads
Shortly after announcing a return to an older slogan, ASB is staying busy with the release of two new ads, both of which have an innovation theme. The first shows how the bank is rethinking credit cards in the mobile age, while the latter celebrates the much-awaited arrival of Clever Kash.
Mercury Energy has turned up the cute factor in a new campaign, featuring a collection of kids with some pretty zany ideas.