Browsing: Cameron Taylor

News
From static signs to digital screens: how the oldest medium is adapting to the new world
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Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

News
TVNZ and oOH! embrace smell-o-vision for My Kitchen Rules promo—UPDATED
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It has been talked about for years—and experimented with from time to time—but, in what could be seen as the opposite of pull my finger, mall wanderers who push a button on a billboard will get to sample the smell of homemade cooking as part of a new campaign by oOh! Media and TVNZ to promote the new season of My Kitchen Rules Australia. PLUS: the numbers for the show’s first week.

Movings/shakings
Movings/Shakings: 2 May
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Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.

Movings/shakings
Movings/Shakings: 11 October
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IABNZ chooses its new executive weapons, Flying Fish signs up the ‘young Lee Tamahori,’ Eye adds to its Kiwi arsenal, Waitemata Films adds another directorial string to its bow, Telecom’s Chris Quin joins the Icehouse and Waikato-based HMC expands.