Browsing: Cadbury

News
Chocolate horror and holiday lust
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In the lead up to Halloween, Cadbury has quirky video that positions humans (or at least their disembodied hands) as the villains. The short clip shows a solitary chocolate block walking through a Halloween-themed world, all the while stalked by a great big human hand. And then, as the hand snatches the block, the clip orchestrates a classic horror film twist ending and shows a host of chocolate blocks watching a film at the big screen.

News
Your wish is my command: is online crowd-sourcing something marketers should be doing more of?
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It’s never been easier for marketers to learn about their audience. All they need to do is go to social media, look at what they’re posting and what’s trending among their target age demographic. Brands have begun travelling to their audience to market to them too, launching social media campaigns, joining Snapchat, Instagram, Pinterest, whatever it may be. But something else we’ve noticed recently is brands going to their audience and essentially asking for advice, crowd-sourcing ideas for products like websites, food, even ads. Here are a few examples from here and abroad.

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DDB mixes Cadbury dairy milk and Jaffas with music, literally
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We’re sure by now many must be aware of Cadbury’s new fusion with its other product offering, Jaffas, as the new chocolate currently appears to be advertised in every supermarket aisle. And now a new TVC has been released by DDB promoting the chocolate which shows the mixing of the two products, but not in the way you might expect.

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The brand and the fury: how Kiwi companies deal with the angry social media mob
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Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with ‘passionate’ followers a potentially stupid question: have they ever felt like they’ve been bullied online?

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