articles tagged 'CAANZ'

They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

  • Advertising
  • June 13, 2013
  • StopPress Team
They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

There's been plenty of spy-related news recently after the Edward Snowden leak. So it's pretty good timing for the launch of CAANZ and TBWA\'s Effies call for entries campaign, which taps into the shadowy world of blacked out documents, lie-detection. and subterfuge. Perhaps they know more than they're letting on?

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The Axis Awards points table

  • Advertising
  • May 27, 2013
  • StopPress Team
The Axis Awards points table

The Cannes Lions are looming and, as Colenso BBDO's managing director Nick Garrett said in a recent interview about the refreshed Axis Awards, "something has a better chance at the end of a 12 month cycle if it’s had exposure and has started to do well at international awards". So can we predict how the Kiwi agencies might do at the world's most prestigious industry awards? Here's a league table from the Axis Awards based on the same points system used by Cannes (and CAANZ), with one point for a finalist, three points for bronze, five points for silver, seven points for gold and ten points for grand prix.

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How to save the fluffy kittens: Claudia Macdonald's PR bugbears

  • PR
  • March 15, 2013
  • Claudia Macdonald
How to save the fluffy kittens: Claudia Macdonald's PR bugbears

Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango's Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.

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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Big three top Media Awards finalist list

  • Media
  • March 8, 2013
  • StopPress Team
Big three top Media Awards finalist list

After a record 290 entries across 21 categories, 99 finalists have made it through to the final rounds of judging for the Media Awards. And the usual suspects are on top, with OMD on 36 finalists (11 from its Wellington office), Spark PHD on 20 and DraftFCB Media on 16.

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Movings/Shakings: 4 March

  • movingsshakings
  • March 4, 2013
  • StopPress Team
Movings/Shakings: 4 March

TBWA\ welcomes more new blood, Brendan Hewitt gets the nod as a rising media star, Marlen Smith pushes the CAANZ advertising barrow, Beat gets growing and Hotwire launches new analytics tool.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The rebirth of Axis

  • Advertising
  • March 1, 2013
  • Ben Fahy
The rebirth of Axis

After last year's Axis Awards, shit hit fans when two of the country's best campaigns—NZTA's Ghost Chips and Steinlager's 'We Believe'—were largely snubbed. Since then, CAANZ, the CAANZ board and a collection of the country's executive creative directors have been working together to make sure it doesn't happen again. And a few important changes were announced at an event last night at The Bluestone Room in Auckland.

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One down, two up for 2013 awards season

  • Awards
  • February 20, 2013
  • StopPress Team
One down, two up for 2013 awards season
Shorts and Longs via Flickr

The plug is pulled on the NZ Television Awards, but the CAANZ Media Awards and Canon Media Awards are puffing out their chests after record entries. Plus: preliminary media awards judges announced.

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Pants-dropping requested as All of Government advertising services longlist released

  • Advertising
  • February 19, 2013
  • Ben Fahy
Pants-dropping requested as All of Government advertising services longlist released
Michel Filion via Flickr

In an effort to create more efficiencies across departments—and, of course, reduce the $60 million spent on the purchase of advertising and media services in New Zealand in 2011—the Government has been on a mission to assemble a panel of trusted advertising soldiers to join its army. And, after a bit of a delay, it's chosen its longlist and asked successful parties for their "best and final offer".

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Media Awards 2013: you be the judge

  • Media
  • January 30, 2013
  • StopPress Team
Media Awards 2013: you be the judge

For all those media minds looking to have their say on the best media thinking of the past year, prospective judges need to have their applications to join the Media Awards panel in by 4pm this Friday.

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Advertising: a force for good?

  • Advertising
  • January 29, 2013
  • Paul Head
Advertising: a force for good?

The advertising industry has its fair share of detractors. But research shows its contribution is overwhelmingly positive, writes CAANZ chief executive Paul Head.

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Year in Review: Paul Head

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Paul Head

Big changes to the awards schedule, the creation of ethical guidelines and general herding of agency cats to try and push the industry forward ensued last year for CAANZ. Chief executive Paul Head has his way with 2012.

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Pump down the volume: TVNZ first off the block with new TVC audio standards

  • Advertising
  • November 23, 2012
  • Deirdre Robert
Pump down the volume: TVNZ first off the block with new TVC audio standards

No one likes to be shouted at, not least by the likes of the Big Save Furniture lady and Harvey Norman, who for the past goodness knows how many years have had sales on every other day apparently worthy of an aural assault. But that’s all set to change this coming Sunday, when Television New Zealand decreases the decibel limit of its television advertising as part of a sound compression agreement signed by all the major networks.

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Movings/Shakings: 16 November

  • movingsshakings
  • November 16, 2012
  • StopPress Team
Movings/Shakings: 16 November

Westpac's Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.

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Hotwire measures twice, cuts once with new PR framework

  • PR
  • November 12, 2012
  • StopPress Team
Hotwire measures twice, cuts once with new PR framework
Pasukaru76 via Flickr

How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it's still prevalent in Australia and New Zealand. So it's doing its bit to address the issue with the launch of its own meausurement framework.

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Keep your eyes on the prize, not on the opposition

  • PR
  • October 29, 2012
  • Sue Hamilton
Keep your eyes on the prize, not on the opposition

They say a good idea come from anywhere. But who gets to execute—and bill for—those ideas? Sue Hamilton thinks it's time PR agencies put aside their differences, keep hunting for the Holy Grail and worry about the bill later.

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