You can almost feel the collective hangover after 680 creatively-minded humans gathered together last night at the huge and rather impressive Orams Marine Boat Park to celebrate the 30th birthday of the CAANZ Axis awards, as well as the creativity, ideas and personalities the industry has fostered in that time.
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The finalists for the CAANZ media awards have been announced, with OMD New Zealand (fresh from the agency of the year win at the Fairfax/AdMedia soiree), SparkPHD and Starcom NZ nominated for the big one, media agency of the year.
There were scones and jam and cream. There were a host of digital natives and possibly even a few digital virgins. There were a few ironic technical glitches. And there were a range of social media truths laid bare and observations made by the five speakers at yesterday’s CAANZ Digital Leadership Group Social Media in Business forum.
The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures.
Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by.
This is just a friendly reminder, and great big nudge, to to let you know you have less than one week to enter these prestigious awards, showcasing the best advertising campaigns.
This year has seen a record number of entries into the annual CAANZ Axis Awards, which recognise creative excellence in New Zealand. Entries are up by 40 compared to 2009.
More than two thirds of New Zealand businesses believe social media is a key tool to increase customer engagement and loyalty, according to a Communication Agencies Association of New Zealand (CAANZ) survey.
The final entry deadline for AXIS 2010 is almost upon you. So no more procrastination. There’s just seven days to get your act together and submit your entries for the 30th anniversary of New Zealand’s finest and most fiercely fought award show.
The 30th anniversary of the AXIS awards next year is sure to be a nostalgic shindig. But it will also be referencing the future.
Bryan Crawford, group CEO of DraftFCB, is the new elected president of CAANZ for a two-year term.
“I’m honoured to take on the position of CAANZ president,” says Crawford. “The industry has some challenging times ahead. My goal is to do everything I can to ensure the ongoing success …
In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ …
It’s not just the creatives that have to be creative. Media planners and buyers have to find new ways to connect with consumers and build brands. The Media Planning & Management course at CAANZ/AUT Communications School is a great opportunity to learn more of this craft.
From Wednesday 14 …
Advertisers and agencies smell a cost increase behind TVNZ’s bold move to cut agency commissions to 10 per cent by 2011.
TVNZ yesterday announced the results of a review into agency remuneration. The proposal to halve media commissions to 10 per cent, in January 2011, was met with swift …
Andy Blood (L) and David Walden
TVNZ’s proposed cut to agency commissions will shift power and creative leadership to Australia, warns CAANZ president David Walden.
“We have for a long time punched above our weight in attracting top talent like Andy Blood, Nick Worthington, Toby Talbot and others. That …
A huddle of industry bodies met yesterday to discuss TVNZ’s provocative ‘review’ of its advertising commission structure.
Representatives from the Marketing Association, CAANZ and ANZA gathered together in Auckland to form a coordinated response to TVNZ.
While no TVNZ documents were tabled, StopPress understands CAANZ president David Walden relayed …
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …
The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …
David Walden, president of CAANZ, says TVNZ’s ‘review’ of commission structures is a thinly disguised move to improve its margins.
“As far as CAANZ is concerned, this is a TVNZ initiative aimed at improving its financial performance,” he writes in a formal response from CAANZ.
TVNZ claims the industry …
Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.
Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.
Major accredited agencies have …
Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals.
Participants …
When the Cannes Lions International Advertising Festival introduced a PR category to this year’s awards, who would have guessed that the inaugural accolade would go to an ad agency?The PR Lions 16-strong jury, headed by Lord Tim Bell of Chime Communications, a man often referred to as ‘the …
The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the …