Throughout the history of marketing, various maxims have rung true: sex sells, ‘magic’ sells and giving away free stuff sells. The incredible success of gaming, particularly online gaming, proves a new maxim: fun sells.
Megan Clark has been elected chair of the CAANZ Marcomms Leadership Group (MLG), replacing Claudia Macdonald, who is stepping down following her two-year term in the hotseat.
Paul Head, the managing director of his own consultancy business Strategic Thinking, has been appointed as the new CAANZ chief executive, replacing the outgoing Rick Osborne.
MediaWorks will be dishing out a new honour to a member of the media fraternity at this year’s CAANZ Media Awards in memory of long-time staffer Sandy Smith. So get your nominations in for the inaugural Inspiring Individuals Award.
Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.
CAANZ has extended its generous hand unto you and given tardy entrants an extra week to get their material in for the Media Awards. Entries are now due on 21 March.
CAANZ has announced the three foreign dignitaries for Axis 2011, with Kiwi expat Andy Fackrell of 180 (Amsterdam), Bryan Rowles of 72 and Sunny (Los Angeles) and Dejan Rasic of Colman Rasic (Sydney) making up the illustrious international award hogging panel.
It’s difficult to get too excited about the announcement of the AXIS finalists given what’s happening in Christchurch at the moment. But the world keeps turning and after 50 judges spent three days going through 650 entries across 43 different categories, the rather long shortlist for the 31st instalment of the creative awards has been released. And, after some exhaustive counting, Colenso BBDO came out on top with 75 finalist nods, followed by DDB on 55 and DraftFCB on 49. Download the pdf here. Axis Finalist List.
After three years as the chief executive of CAANZ, Rick Osborne has announced he will be stepping down from the role to take up the job of group general manager, external relations at Fonterra, which is responsible for government relations, trade strategy and regional relations.
PR and experiential marketing have long been valuable tools for marketers. But are these disciplines gaining prominence in the marketing mix? And if so, how is this affecting more traditional channels? The CAANZ Marcomms Leadership Group and the Marketing Association, with the help of online research company Buzz Channel, decided to find out. But they need the help of New Zealand’s marketers.
Greg Whitham, the creative director and newly appointed head of Ogilvy Interactive, has been the elected chair of the CAANZ Digital Leadership Group (DLG), replacing the outgoing chair Tony Gardner.
The Yellow Treehouse and Tourism New Zealand’s Giant Rugby Ball campaigns have been identified by the CAANZ Marcomms Leadership Group as two of ten examples from around the world that best show the value of PR and experiential marketing as part of the marcomms arsenal.
Sandy Moore, chief executive of DDB Group New Zealand, has been elected president of CAANZ for a two-year term, taking over from DraftFCB’s Bryan Crawford.
Yet more proof, if any were needed, that the indie agencies are now too legit to quit after Special Group’s creative director Tony Bradbourne was appointed as the convenor of judges for the 2011 Axis awards, the first time the honour has gone to anyone from an independent agency.
This year’s Effies tagline was ‘the best ad for advertising’. And it was certainly a pretty good advertisement for Colenso BBDO, which won 12 awards and became the only agency to ever win Most Effective Agency of the Year two years in a row, as well as the only agency to win Most Effective Agency of the Year and Best in Show in the same year. It was a close run thing, however, with DraftFCB nipping effectively at its heels with nine.
Colenso BBDO’s planning director James Hurman will be delivering his ‘Thinking3’ course at the CAANZ/AUT Communications School from Monday 20 to Wednesday 22 September. And there are still places left for anybody in the advertising and marketing industry who wants to improve their strategic thinking abilities.
Forget your EFFIEs and Axis Awards, this was the one that really counted: the 2010 Battle of the Ad Bands.
So many things to read about, see, enter and attend, so little time.
Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.
You know the drill: the mechanic’s car is perpetually broken and the builder’s deck is half finished. Who has time when your expertise is in hot demand elsewhere?
Elvis is back in the building. And since some of the ad folk have apparently been hassling CAANZ since March about what’s going down this year, consider this your first official notice to get practicing, because the finalists for the always hotly contested Battle of the Ad Bands will go on stage at The King’s Arms on 19 August.
Entries for the 2010 EFFIES are now open. And categories A through P might just have your name on them.
Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, will be the inaugural guest speaker at the CAANZ Marcomms Leadership Group event at Orams Marine on 27 May. And Claudia Macdonald, the group’s chair and managing director of Mango Communications says tickets are selling fast, in the style of hotcakes.
The CAANZ Digital Leadership Group (DLG) has been expanded to include a Wellington sub-group and it will be lead by Craig Osborne, head of digital at Omnicom Media Group.
Tiger Tiger photography
Ah, awards ceremonies, let us count the ways we love thee: delicious foods, free flowing beverages, moments of envy, moments of happiness, moments of appreciation. It’s just like being at a wedding, really, except with a few more fake smiles and occasionally awkward encounters with competitors.
Auckland’s Hyatt Regency Hotel was abuzz with unbridled joy, glee and envy last night as the CAANZ Media Awards rewarded the best strategic insights in the media industry. And the “precise marrying of message and moment” by DraftFCB Media in a campaign for Whitcoulls that linked book recommendations to specific television programming took home the coveted Best in Show award.
If you believe the comments of the erudite chaps enlisted to talk about New Zealand’s economic situation at the CAANZ/ANZA seminar ‘Nurturing the Green Shoots’, it’s all good news for the marcomms industry in 2010 and the years ahead.
Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook.
Who it’s for: CAANZ Axis awards and the celebration of 30 years of creativity in New Zealand.
Why we like it: Technically, it’s not a TVC. It was a spot that kicked off the CAANZ Axis awards last week. But it’s bloody brilliant and we …
For anyone unfortunate enough not to be at the 30th birthday shindig of the CAANZ Axis awards last night, you can read all about the glitz and glamour here. But why be forced to think and read boring words on a screen when you could instead let two of the exciting videos that were played at the event go inside your brain with the click of a button.