Browsing: CAANZ

News
DraftFCB does a number on everyone at Media Awards, takes third Best in Show in a row
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In front of an almost capacity Langham conference centre young MC Oliver Driver had to shout to get attention. That’s becasue the 800-odd media and agency flunkies were riotessly celebrating their efforts last night at the  CAANZ Media Awards.

And the big winner? Well it was linked to the halting of interest and inflation rates last year, it forced the electricity industry to drop its pants and it has already won a host of the country’s big awards. And DraftFCB continued its golden run by following up from the last two year’s efforts and taking the Best in Show title for its work on Electricity Authority’s What’s My Number? campaign. 

Opinion
Digital marketing: driving economic growth—and giving brands more quality time with consumers
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A new study by McKinsey & Company has confirmed advertising is a driver of economic growth. And while this is not anything that hasn’t been reported before (specifically the 2007 seminal report by Maximilien Nayaradou that found that ad spend was a driver of growth), what is of interest in this report is its specific research and reporting on the contribution of digital marketing towards GDP.

News
AXIS: in pictures
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There was joy, despair, controversy, awkward humour and even a foil-wrapped baked potato that was removed from the host’s pants. So now that you’ve digested and discussed all the winners, here’s your regular helping of visual evidence from AXIS 2012.

News
CAANZ assembles its crack media squad
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The big list of judges was announced last month and The CAANZ Media Awards Committee has announced the 18 media agency representatives who, with a group of 12 representatives from clients, media owners and creative agencies, will engage in some robust debate and determine the 2012 finalists during this week’s category judging.

Movings & Shakings
Movings/Shakings: 9 March—UPDATED
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Mike Knowles gets a slice of Farrimond, Tangible bids adieu to Julian Andrews, digital agency Gladeye shifts from a budgie cage to an eagle’s nest, CAANZ and The Sweet Shop announce their Young Lotuses, Audi and MIT share the love, Australasian promotional products don Bill Kestin takes up an international post, and say hello to our little friend, new Movings/Shakings sponsor The Pond. 

News
Colenso BBDO opens up a big lead in AXIS finalists race
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The Marketing Association celebrated the use of insight-driven marketing and data last week. And CAANZ will soon be celebrating what could be seen as the opposite end of the marcomms spectrum with the creatively-focused Axis Awards. And after 50 judges—and presumably the wonderous Axis Metal Detector—spent three days scanning the very best work in New Zealand this year, regular creative award-hogger Colenso BBDO came out on top with a massive 57 finalist nominations, followed by Special Group with another excellent showing on 21 and DDB Group and Clemenger BBDO on 17. 

News
Marketing minds pass the test, get call-up for Media Awards judging
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CAANZ has rung plenty of changes to the awards programme this year. And, for the first time, it asked industry big brains to apply or be nominated for their positions on the judging panel in an effort to add a bit of gravitas. And after 96 applications and 20 nominations were received, the CAANZ Media Awards Committee has announced 89 successful candidates for the preliminary round of judging.

Awards
Give PR some PR, win ticket to MLG event
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As part of its efforts to push the barrow of ideas-led PR and discuss its impact on business in the modern world, the CAANZ Marcomms Leadership Group is putting on the Re-imagining PR event in Auckland on 21 March and bringing the brains behind the Cannes 2011 PR Grand Prix winning NAB Break Up campaign and the PR Gold Lion winning Bundaberg Watermark campaign, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific, to New Zealand. We know it’s easy to come up with examples of PR gone wrong, but if you post an example of good PR that has helped a business or person, you could get yourself a ticket to the event worth $290. 

Awards
MLG brings commercial power of creative PR to the fore at upcoming forum
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The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific. 

News
Media Awards 2012: You be the judge!
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For the first time, CAANZ is publicly calling for top media minds to help decide the illustrious 2012 Media Awards winners. Those keen on judging the awards can apply now, or nominate someone else they think perfect for a judging role. Rather than casting aspersions on any previous judges, this new process adds a touch more gravitas to the proceedings, and should ensure only the most knowledgeable and experienced people are representing the industry – leading to greater consistency across categories.

News
Handy auto-arms, and the AX12 metal detector
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Who’s it for: 2Degrees Mobile by TBWA and Film Construction

Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.

Who’s it for: Axis Awards 2012, CAANZ …

Opinion
The Year in Review: Ben Goodale
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As Warner Music’s Eric Morse said at the Marketing Today conference, the growth of the web is now letting brands and agencies target individuals, not just markets. And justONE’s Ben Goodale has been trying to ride that 1-to-1 wave in 2011. Here’s his take on the year that was. 

News
Ready, aim, Axis
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The 2012 Axis Call for Entries has gone out.  So get those entries in… and find out if your blood, sweat, and tears are worth any gold, silver, or bronze.

Movings & Shakings
Movings/Shakings: December 6
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DDB’s Dave Brady heads to Australia, Mark Addy joins GPY&R, The Listener appoints another deputy editor, Independent Liquor bolsters its marketing team, CAANZ DLG adds a few new digi-boffins, and Rhema Broadasting Group’s chief executive steps down. 

News
How to pull on the public purse strings: CAANZ and government release best practice guide for agency selection
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Every year, government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand. There are already some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.

News
An audience with the Effies
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As MC Alison Mau said at the Effies last week, those attending advertising events are always the best dressed *awww shucks*. And, as you can see from the glamour shots below, the gladrags were dusted off once more as revellers gazed in awe at the winners on Thursday night at Sky City. If these don’t satisfy your insatiable desire for event photos, you can also check out the best dressed award contenders here and some afterparty photobooth action shots here.[nggallery id=14]

Opinion
Cracking the moral code: Rich Adams on how to keep experiential marketers in line
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Over the years it’s evolved under many different names, from field marketing, brand experience and even experimental marketing. But experiential marketing is finally beginning to establish itself as both a name and a discipline in its own right in New Zealand marketing circles. And this is giving rise to the trend for guerilla marketing techniques, live stunts and a variety of other non-permission based campaigns. As these become more commonplace, we’ll see these activities get closer and closer to the mark of what is and isn’t acceptable. So is self-regulation the right answer?  

News
BOTAB: in video
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You’ve marvelled at the winners, who each get to drive a new Audi A1 Sport Plus for a week, and you’ve seen the pictures from the CAANZ Battle of the Ad Bands. Now, thanks to Flying Fish and Audi, you can hear some of the ear/see some of the eye candy those there on the night got to lap up by heading to the Experience Audi website. 

News
Battle stars Galactica: TBWA\ take BOTAB spoils, gods of rock appeased with adland virtuosity
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The air was thick with the smell of rock, bourbon and groupies last night at the King’s Arms as the CAANZ and Flying Fish Battle of the Ad Bands, easily the most anticipated and important event on the advertising calendar, pitched agency against agency, virtuoso against virtuoso, rock god/goddess against rock god/goddess. And in what can only be described as a battle of the titans, TBWA\’s three-piece outfit Virgin Galactic backed up last year’s victory as Backslash and were crowned the kings of adland. 

News
Pyar from afar: CAANZ Marcommers choose ten of the best
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As we’ve seen recently, a dose of bad PR can bring big brands to their knees fairly quickly. But when used for good rather than evil, it can add momentum to marketing, as Claudia Macdonald wrote last week. And to show the best examples of PR-led campaigns from around the world, the CAANZ Marcomms Leadership Group (MLG) has chosen its top ten from the past two years.

News
Kay in effect at Effie Effectiveness event
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The EFFIEs are looming, judging is currently taking place and tickets are now on sale for the effectiveness function featuring guest speaker Gareth Kay, the director of brand strategy and associate Partner of Goodby, Silverstein and Partners, San Francisco, which, in semi-related news, is currently getting a bit of stick for its ‘new’ logo.

News
It’s Mizrahi in the morning
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In May this year Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, presented an inspirational show reel of contemporary brand engagement to a packed marketing fraternity house at Orams Marine. And, due to popular demand, the CAANZ Marcomms Leadership Group has brought him back for a breakfast event at the Northern Club where he will enlighten those present about his experiences as a judge on the design jury at the Cannes Lions International Festival of Creativity.

News
I’ll AVE ‘ya: CAANZ MLG sits on measurement fence, promotes different approaches in PR and Experiential ROI guide
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Last year the PR and Experiential industry—and many from outside it—got into a rather heated debate about the merits of campaign measurement and, specifically, the controversial role of AVE (advertising value equivalents) in PR measurement. Now, after running a local survey, studying global trends and listening to a range of opinions, the CAANZ Marcomms Leadership Group has developed a guideline that sets out some clear parameters for measurement and offers a list of metrics for consideration, including our old friend AVE. 

News
Shifty business…
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… as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

News
DraftFCB gets quality, OMD gets quantity and precarious stage claims two victims at CAANZ Media Awards
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There were 730 media folk in their gladrags, a couple of unfortunate but highly comical stage mishaps, some well-received self-deprecating humour from Martin Devlin, some cheeky on-stage planking hijinks and a large sumo wrestler dishing out gongs—quite literally—at the CAANZ Media Awards last night at the Langham in Auckland. And it was DraftFCB Media and OMD that left with the biggest smiles. 

News
What the Fluxx: Pickering says au revoir to AmbientX, starts afresh with experiential focus
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As the recent CAANZ research shows, experiential marketing is so hot right now. And AmbientX, which is part of the Australian-owned Ambient Advertising Group, has long been at the forefront of that scene in New Zealand. Now, in an effort to distance itself from the obvious associations with ‘ambient’ and specialise in experiential, co-founder and creative director Mark Pickering has bought the business and will be re-branding the company as Fluxx beginning in June.

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