Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.
The 2016 NZ Effie Award finalists have been announced by CAANZ after a panel of 150 industry judges selected 102 finalists from 17 categories.
CAANZ has elected a new president in PHD chief executive Louise Bond, following Simon Lendrum’s decision to step down after his two-and-a-half-year tenure.
EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions. Bringing together the industry bodies will focus resources to help future-proof the experiential industry.
Ahead of the upcoming CAANZ PresCom event on the commercialisation of content, The Spinoff’s Duncan Greive gives his $0.02 on the matter and says that while there are some prickly ethical issues to deal with, brand-funded content offers a glimmer of hope for the craft of journalism and can work in everyone’s favour when done well.
On a dark and windy night, six advertising-employed goth bands slithered into the King’s Arms, fishnets, face powder, bad eyeliner and all, to pay homage to the likes of 1980’s goth bands The Cure, The Cramps and movement-starters Bauhaus. And despite straying from the theme and playing songs which you couldn’t really call gothic, Colenso BBDO aka Pegasus and the Job Numbers were crowned the winner of this year’s Battle of the Ad Bands organised by CAANZ and Flying Fish, after a polished and upbeat set that wooed the crowd and judges alike.
Last night, at an event hosted at the Pullman Hotel, CAANZ kicked off this partnership by introducing two new courses to the local market: The IPA Effectiveness Test and the IPA Commercial Certificate (CAANZ also plans to release a third paper focused on search marketing before the end of the year).
379 entries across 75 categories have made it through to the finals of the Axis Awards, with FCB leading the way on 54, followed by Colenso BBDO with 49 and DDB with 47. Special Group has 31 finalists and Saatchi & Saatchi rounded out the top five with 26 finalists.