The power of good public relations, not to mention the perils of bad, cannot be underestimated, just ask Qantas, adidas, or Telecom. To help marcomms folk avoid such epic PR fails, CAANZ Marcomms Leadership Group (MLG) is hosting a special event, Re-Imagining PR. It’s PR, ‘but not as you imagine, or know it’–because with social media constantly evolving, PR business models are also having to. Matt Bruhn, one of the speakers at the forum, answers a quick Q & A for those of you who can’t wait for the 21 March gig.
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It’s PR, but not as you know it
Measurable AND memorable: Mark Pickering on the benefits of experiential
As a practitioner of a new form of marketing I am faced with the question we all confront in this industry: can I convince clients that experiential marketing can be measured effectively and deliver meaningful ROI and value for spend?