There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. First up is Wendy Thompson, founder and managing director of Socialites, on how Facebook is making it easier businesses to talk to their communities.
From brewing vodka in his garage to eventually establishing what Paul Catmur called a “vodka empire” worth $138 million, Geoff Ross knows what it takes to build a successful business. In recent years he has turned to a slightly different type of brewing and is currently chief executive of craft beer brand Moa. Ross also serves as a chairman of Trilogy, the skincare company.
This week Ian Thorpe revealed he was gay in an interview with Michael Parkinson. A few months back, Michael Sam and Jason Collins became the first openly gay men to be drafted into the NFL and NBA respectively. And New Zealand and many other nations have legalised gay marriage. So progress is certainly being made in the area of gay rights, at least in the developed world. But there’s still a long way to go. And as John Browne’s book The Glass Closet, ASB’s response to Thorpe’s news and OUTLine’s 100% OK campaign show, the business community can lead the way.
The New Zealand Institute of Management has bought New Zealand Management magazine from McDonald Vague, the receiver appointed to the magazine’s previous publisher, MediaWeb. Following this acquisition, the new owner struck up a publishing partnership with Auckland-based Adrenalin Publishing to resume publishing of the magazine, which is in its 60th year of circulation. PLUS: While McDonald Vague receiver Tony Maginness wouldn’t comment on how much the magazine had been sold for, he did admit that it was less than initially hoped for.