Browsing: Burger King

News
Burger King attracts hungry mouths as Backyard BK receives thousands of entries–UPDATED
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Yes, it’s true, most of us are back at work. But as Auckland’s ridiculously humid, hot, sticky weather has proved lately, summer is still very much here. It’s not quite time to pack away the barbecue and shake the sand out of the beach towels just yet. Burger King has launched a new campaign via Colenso BBDO to remind us of this fact, which allows fast food aficionados to apply online to host a ‘Backyard BK BBQ’ to feed their hungry mates.

News
BK and Colenso BBDO keep the self-reflexive, extortionate advertising flowing
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Burger King has been getting a fair bit of love on Facebook for its Joseph Parker promos, which involve a couple of stereotypical marketing lackeys begrudgingly acquiescing to the boxer’s demands and aim to reward customers with special short-term deals if he wins. And Burger King and Colenso BBDO are continuing to have a laugh at their own expense with an ad that riffs on the fast food industry’s penchant for stretching the truth in its ads. PLUS: Parker’s latest spot ahead of his fight on Saturday.

News
Advertising ire: The top ten most complained about ads of 2014
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People love to complain, particularly when it comes to ads. “Why does it always become louder during the ads?”, “I hate this ad”, “I swear they screen ads longer than they used to” – are all common complaints heard around the endangered television set. The Advertising Standards Authority has released a report on the top 10 most complained about ads from last year, here’s the rundown.

News
Burger King puts its Whopper price on the line with Joseph Parker promo
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In a prime example of how the world has gone fairly fucking insane, fast food companies and sugary drink providers have their finger lickin mitts all over high performance sport. McDonald’s is in bed with FIFA and the Olympics, KFC is into cricket and rugby (where’s the chicken cannon, Colonel?), Wendy’s is a long-time supporter of the Warriors, Coca-Cola is practically everywhere and now Burger King has shacked up with boxer Joseph Parker—and he’s already making some outrageous demands.

News
Have you seen this mouse?
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In New York rats and mice are a serious problem. It is thought that there could be as many as four for each New Yorker. That’s a lot vermin (roughly 32 million if you were wondering). d-CON, an American pest control company has taken to celebrating the little victories against our furry foes in their latest campaign via Havas Worldwide.

News
Colenso uses real surveillance footage in latest Burger King campaign
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Over the course of the next few weeks, Colenso will be adding security camera footage of customers that purchase the ‘Outlaw’ burger to a series of pre-rolls, online banners and social media. Once the advert has been released, the public will be given one day to identify the person depicted in the ad, and the first person to do so on the Burger King Facebook group will be given a $250 reward.

News
BK introduces its new blueblood mascots with launch of lamb burger
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McDonald’s made a big song and dance about the launch of its lamb burger last year before removing it from the menu due to poor sales. But that hasn’t stopped Burger King from trying, and it’s playing up the premium nature of its new King’s Collection product and aiming to show that “every man can eat like he’s rich, including the rich” with the help of its new spokestoffs: the frightfully wealthy stereotypical British aristocrats Sir Roger Poppincock and Baron von Cravat.

Movings & Shakings
Movings/Shakings: 8 October
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In Movings/Shakings this week, Martins markets Kordia, Burger King serves up new marketing GM James Woodbridge, call Stephen England-Hall loyal, Heard’s the one for Trio, Borgman joins Robber’s Dog pack and Tim McFarlane is on the map at GeoOp.

News
Can your passwords save you?
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There’s been plenty of news about hacking in recent weeks, from local examples like Telecom and Yahoo’s email debacle, to the takeover of Burger King and Jeep’s Twitter accounts, to break-ins to Twitter, Apple and Facebook. It’s a fairly common occurrence these days, and while we might add in an exclamation mark instead of a 1 to our password and feel a bit more secure about our data, a fairly terrifying Wired article from late last year that looked into the world of online security shows that “no matter how complex, no matter how unique, your passwords can no longer protect you.”

News
Burger King and Colenso wake up and smell the coffee
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Breakfast, as the old idiom goes, is the most important meal of the day. Burger King NZ obviously didn’t get the memo and left that segment of the fast-food market to competitors like McDonald’s and Wendys. But, as a new campaign by Colenso BBDO that spans TV, radio, press, online, sampling and PR states, it’s now “woken up to a whole new time”.

News
Ads@6: 10-20 March
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In this round of Ads@6, Expedia taps into our frugal Australasian sensibilities with its ‘New York on $50’ spot; Westfield and Moccona continue to push their  big travel promotions; Countdown continues its TV domination; P&O’s ads somehow make going on a cruise seem like it would be enjoyable; Persil hits the spot with its Small Whites ad; Rexona gets uber fashionable for its ‘fragrance collection’; Burger King puts bourbon in its burgers; TV3 embraces comparative advertising; Hyundai gets bucolic—and patriotic—with its Country Calendar promotion; and if Harvey Norman’s shouting, the ITM 400 Hamilton promos and the Protex ‘wash wash’ jingle are just too much to handle, Maxalt and The Low Down are here to help.

News
Ads@6: 30 November—6 December
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This week on the box, the massive Mitre 10 Mega man violates some Christmas puppets; NZ Post reminds everyone to send letters; Burger King fails to make wobbling, slow motion chicken look appetising; and Giorgio Armani squeezes as many fragrance ad cliches into 30 seconds as humanly possible.

News
An audience with ‘The King’
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It was a sell-out crowd at the Trust Events Centre for the Tua versus Ahunanya stoush last night. The businesspeople drank wine, ate canapes, and cheered for John Key; those in the cheap seats yelled things like ‘Kill his face’, ‘Hit the face’ and ‘permanently disfigure his face’ loudly and aggressively; the scantily-clad promo girls sashayed around the venue texting and being ogled by drunkards; and a particularly special guest came all the way from Miami to get in the ring.