articles tagged 'Burge King'

Burger King embraces fleshy philandering

  • Advertising
  • March 28, 2014
  • Damien Venuto
Burger King embraces fleshy philandering

In an effort to lure New Zealand's loyal fast food aficionados away from beef-based options on its menu, Burger King has just launched a cheeky campaign via Colenso BBDO that encourages Kiwis to cheat on beef by sampling something from its new range of chicken-based options. And to ensure that the cheating happens in private, the fast food chain has converted a motel into an extension of its brand.

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