Earlier this week, Glassons provoked the ire of its Facebook fans, Twitter followers and an eating disorders expert for featuring a mannequin that was designed to have its ribs showing. Auckland-based psychotherapist Anna Drijver, who specialises in a range of eating disorders, told the Herald that the use of the mannequin was “absurd” and added that this approach to window promotions would have a “negative effect” on both young boys and girls. Yet, despite this controversy still simmering on social media networks, Glassons has now unveiled a new campaign that will undoubtedly also raise a few eyebrows for featuring the controversial act of bull-riding.