Browsing: broadcasting

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From watching to making: how viewers’ social interactions with shows are influencing entertainment
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Around the world, advertisers are trying to involve their audiences in the marketing, whether it’s Wendy’s love songs, Airbnb’s Hollywood & Vines, Newcastle’s crappy crowdsourcing or, locally, Give it a V and Feel Tip Top. TV shows have long talked about doing the same, and many of them have taken fandom into the realm of social media. But increasingly it seems broadcasters are not content with audiences passively absorbing content and are trying to convince them to get involved. So how’s that working out for them?

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Freeview and True fight for fairness and freedom, as interactive additions announced
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It’s getting to the business end of the digital switchover and there’s just four months to go until the first two regions—the West Coast and Hawke’s Bay—pull the plug on New Zealand’s analogue TV signal. So Freeview has launched a campaign with its new agency True starring Pio Terei that aims to capture the 16 percent of homes still to make the leap to digital–and to convince them to choose the newly pimped out Freeview platform rather than its nearest competitor, the soon-to-launch Sky/TVNZ joint venture Igloo.

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MediaWorks cuts CBS ties, Prime takes up the slack
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MediaWorks TV has confirmed it will be not be renewing its output deal with CBS and is instead shifting the funds into the creation of local content. And Sky’s free-to-air channel Prime has taken over the rights and signed up for its first ever output deal. 

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Partington’s Shopping Channel reaches for the Sky, as TVNZ shifts time for ‘plus one’ channel—UPDATED
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Sparks are already flying over TVNZ’s decision to replace TVNZ7 with a ‘plus one’ time-shifted channel that repeats TV One content, with United Future leader Peter Dunne calling it an insult to the intelligence of New Zealand viewers. And he may have something else to complain about because Greg Partington’s The Shopping Channel has, after two years of planning and a few hiccups along the way, finally got the green light and will feature on Sky channel 18 from 1 October.

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Don’t mess with Mr Inbetween: TVNZ and Sky take us inside the Igloo
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 When we asked TVNZ’s head of digital Eric Kearley in early November whether TVNZ was working with Sky and would launch a set-top box before the digital switchover, he flat out said no. But last night Sky and TVNZ brought out the big PR guns and officially launched “New Zealand’s worst kept secret”, Igloo, the mid-play TV network that offers both pay and free-to-air channels. And while there’s plenty to shout about with the new offer, there are still questions lingering about its modus operandi and whether MediaWorks will play nice. 

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Screentime gets with the programmes
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Broadcast programme maker Screentime has rebranded its corporate television arm as Screentime Communications, referencing the fact that its non-broadcast business is providing a growing portion of the company’s turnover.