Browsing: broadcast

Want to reach Kiwis? NZ On Air media consumption study shows the old dogs are still dominant, but digital is nipping at their heels—UPDATED

When it comes to reaching New Zealanders, ye olde traditional broadcast media is still on top, with the results of NZ On Air’s independent media consumption study showing the majority of Kiwis are still consuming lots of linear television and live radio every day. But music audiences, the young and the Asian community are leading the charge to digital platforms.