articles tagged 'broadband'

2degrees reveals the secrets to its fast broadband

  • Advertising
  • May 8, 2017
  • StopPress Team
2degrees reveals the secrets to its fast broadband

Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.

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Slingshot and Stuff call on New Zealanders to take a healthy dose of fibre

  • Fibre
  • September 8, 2016
  • StopPress Team
Slingshot and Stuff call on New Zealanders to take a healthy dose of fibre

Slingshot has unveiled a quirky new TVC in which it promotes its fibre offering for the first time, having previously focused on promoting its DSL products. And elsewhere in broadband land, Stuff Fibre has launched today, providing a fibre-only service and further competition in an already tightly contested market.

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Sky and Vodafone executives answer questions on the proposed merger

  • Media
  • June 10, 2016
  • Damien Venuto
Sky and Vodafone executives answer questions on the proposed merger
(From left: John Fellet, Russell Stanners, Peter Macourt and Jason Hollingworth)

At a press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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20/20 (tele)vision
Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Spark, Vodafone and M2 respond to 2degrees entering the broadband market

  • Marketing
  • August 11, 2015
  • Damien Venuto
Spark, Vodafone and M2 respond to 2degrees entering the broadband market

Since 2009 when 2degrees first entered the local mobile market, the company has attracted over a million customers, which came largely at the expense of Vodafone and Spark. And now, with the launch of its broadband offering, 2degrees is again being pitted against these competitors as well as a few others. So, what are the chances of the telco replicating its mobile customer haul in the broadband space?

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Bigpipe gets weird in its first two spots of 2015

  • Advertising
  • January 21, 2015
  • Damien Venuto
Bigpipe gets weird in its first two spots of 2015

Witnessing a grown man with an impressive girth pouring what is hopefully chilled coffee all over his topless body isn't necessarily an aesthetically pleasing experience, but this hasn't stopped Bigpipe from featuring this bizarre scene in a new spot that promotes its unlimited broadband packages.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Telecom's Giganaires rap about living it up with uncapped broadband

  • Advertising
  • April 28, 2014
  • Damien Venuto
Telecom's Giganaires rap about living it up with uncapped broadband

The telco that will soon be formerly known as Telecom has launched a new campaign to announce that it is now offering residential customers unlimited broadband data plans. And while this might seem like a smart move to separate its offering from its competitors and potentially attract new clients, the Saatchi & Saatchi-created 'Giganaire' TVC used to relay the message has divided public opinion, with some describing the spot as annoying, cringe-worthy and racist while others say it's brilliant, hilarious and entertaining. Whether for good or bad reasons, the ad has gotten people talking and this has led to a YouTube clip of the TVC tallying up over 20,000 views (at the time of writing) since it was first launched.

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Free Worldnet TV channel ready to go over broadband

  • Technology
  • March 13, 2014
  • Amanda Sachtleben
Free Worldnet TV channel ready to go over broadband

Freeview is set to launch Worldnet TV, the niche Asian-focused channel, free to viewers using home broadband. Freeview says the channel is technically ready to go, with launch timing to be determined by WorldNet.

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Orcon ends Fair Use policy, appeals complaint over 'unlimited broadband' ad

  • Didge
  • December 17, 2013
  • Amanda Sachtleben
Orcon ends Fair Use policy, appeals complaint over 'unlimited broadband' ad

Orcon has appealed an Advertising Standards Authority ruling that upheld a complaint about its TV ad which featured Kim Dotcom saying, "join today and start living with truly unlimited broadband". The telco says it's got rid of the Fair Use policy that was the bone of contention.

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Bigger, better, faster: Data getting fat on fast food diet

  • Digital
  • October 15, 2013
  • Amanda Sachtleben
Bigger, better, faster: Data getting fat on fast food diet

Kiwis are using internet plans with bigger data caps and better connection quality, with a high fibre diet and the mobile web driving growth in online. That's according to Statistics New Zealand, which says more than three quarters of broadband connections now have data caps of 20GB or more.

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ComCom report shows added telco competition benefitting mobile-loving Kiwi consumers

  • Marketing
  • May 3, 2012
  • StopPress Team
ComCom report shows added telco competition benefitting mobile-loving Kiwi consumers

The Commerce Commission's 2011 telecommunications annual monitoring report shows competition among telcos is heating up—and consumers, who doubled their consumption of mobile data since last year, are getting better and more diverse deals as a result.

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Doing drugs: social media skates on thin regulatory ice

  • Digital
  • August 17, 2010
  • Michael Carney
Doing drugs: social media skates on thin regulatory ice

In this edition of Michael Carney's Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast

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Strawedband internet explained

  • TVC
  • March 15, 2010
  • Ben Fahy

Who it's for: Vector (working with Y&R), which is trying to drum up support for fibre optic cabling and get fibre to Auckland doors so users will be able to download illegal movies at speeds 50 times faster than current levels. Why we like it: Quirky ...

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