Getting rugby players to act is often a thankless task and there is a long history of cringeworthy ads where sponsors have demanded their pound of athletic flesh. But HSBC has nailed it with a trailer for its historical epic to promote the upcoming British & Irish Lions tour to Australia, starring the likes of Brian O’Driscoll, Jason Robinson, George Gregan and Warren Gatland.
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Eeeargggghhh! Here be the Lions