Dulux and Assignment Group had a lesson in te reo Māori, after facing criticism for mispronouncing place names in a new ‘Dulux Colours of New Zealand’ campaign, before re-recording it.
It’s not Christmas without carols, trees and ads. And while New Zealand retail brands aren’t going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, there are signs that things might be heading in a more emotional direction here too.
ANZ, Countdown, Briscoes and Yellow have gone public about withdrawing advertising from RadioLive after an interview by the station’s hosts Willie Jackson and John Tamihere with a caller ‘Amy’ who said she was friends with an alleged victim of the Roastbusters gang.
With a new office in Amsterdam, a host of awards, some massive international clients, a few stroke-inducing side projects and a cause-based cat telethon to promote internet freedom, Resn has further cemented its well-earned reputation as one of the world’s best—and most experimental—digital agencies in 2012. Kris Hermansson and Steve Le Marquand log on.
The Briscoes lady—AKA Tammy Wells—has been invading New Zealand’s living rooms and mailboxes for almost a quarter of a century and, after thousands of ads about massive savings and red hot sales, the ‘You’ll never by better’ slogan has been well and truly etched into the nation’s consciousness. And this week the Kiwi retailer marked a significant milestone as it celebrated 150 years of business. PLUS: some classic old ads.