News
FCB’s chief executive Brian van den Hurk announces his retirement
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
Browsing: Brian van den Hurk
Movings & Shakings
FCB’s Brian transplant: van den Hurk takes over from Crawford as chief executive
FCB’s current chief executive and Australia New Zealand chair Bryan Crawford took on a bunch of international responsibility with the FCB network last year. Those responsibilities continue to grow, so Brian van den Hurk, the current managing director, has been promoted to the role of chief executive.
News
FCB raises its own happiness levels with rare IPA Effectiveness Awards
FCB New Zealand’s work for the National Depression Initiative has won plenty of industry accolades. And it’s now won one of the rarest: a gold and best international prize at the prestigious IPA Effectiveness Awards in the UK.
News
Saving over selling: how FCB’s National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting
Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency’s National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.
News
Electricity Authority takes its own advice and switches to Y&R
Last week, the Labour Party said the $15 million campaign that aimed to prompt consumers to check out different electricity suppliers and decrease their bills was a failure after a Ministry of Business, Innovation and Employment report found it had not led to lower retail prices overall and didn’t increase competition. The Electricity Authority’s agency FCB won plenty of awards for the campaign, with 350,000 people visiting the sites and 70,000 people saving $16 million as a result of switching. But that relationship is now over, with Y&R thought to have won the business after FCB declined to pitch.
News
DraftFCB offers its services to address child abuse issue with 1000 Hours Project
Advertising largely exists to draw attention to products and services. But communications can also help foster social change, and DraftFCB, an agency with an undoubted strength in this area, is aiming to do just that by offering 1000 hours of comms expertise to an organisation that’s focused on reducing child abuse in New Zealand.
News
The Government account up for pitch
The holy grail of accounts is up for pitch. With an estimated budget of about $1 million, the Government’s two major public information programmes are again up for grabs; but this time, the current Electricity Authority’s agency, DraftFCB, will be leading on the creative side of one of the programmes, as well as pitching for the account.
News
Stop, Maritime: DraftFCB chosen to change Kiwi boating behaviour
DraftFCB may have missed out on the big NZ Post account after it was beaten to the letterbox by Clemenger BBDO, but it can take some comfort in the fact that it has just won another piece of guvmint business, taking the Maritime New Zealand account off Mission Hall after a four-way pitch.
News
Drafty Mangoes set sail for Bold Horizon
DraftFCB has been appointed to provide advertising and specialist media relations services to Statistics New Zealand for the 2011 Census; Mango has taken the Tourism Malaysia PR gig; JML gets to talk up the Velux 5 Oceans around the world yacht race; and Bold Horizon will be doing the digital work for the National Fieldays Society.