Browsing: Breast Cancer Research Trust

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Saatchi’s and BCRT make the C word relevant to all Kiwis with ‘1 in 9’
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The Breast Cancer Research Trust (BCRT) certainly raised awareness with its ‘no big deal’ billboards last year. But it also raised the ire of some of those most affected by the disease. This time, however, the charity that aims to find a cure for the disease by 2018 through funding for innovative research initiatives and its agency Saatchi & Saatchi have taken a more traditional approach to putting breast cancer in the spotlight with an emotive new integrated campaign called ‘1 in 9’.

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Art for a cancer cure
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Jim Wheeler – 'Golden Bloom' (edition of 150)

It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.

Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all inspired by their favourite NZ …